Putting Product Strategy into Action
Creating a good strategy is difficult. Actioning on it is even harder. As a product, brand and innovation strategist I am not interested in bloated strategy documents or endless workshops.
Strategy is about making decisions– decisions that inspire action and lead to desired outcomes.

Putting Product Strategy into Action
Creating a good strategy is difficult. Actioning on it is even harder. As a product, brand and innovation strategist I am not interested in bloated strategy documents or endless workshops.
Strategy is about making decisions– decisions that inspire action and lead to desired outcomes.

Putting Product Strategy into Action
Creating a good strategy is difficult. Actioning on it is even harder. As a product, brand and innovation strategist I am not interested in bloated strategy documents or endless workshops.
Strategy is about making decisions– decisions that inspire action and lead to desired outcomes.

Putting Product Strategy into Action
Creating a good strategy is difficult. Actioning on it is even harder. As a product, brand and innovation strategist I am not interested in bloated strategy documents or endless workshops.
Strategy is about making decisions– decisions that inspire action and lead to desired outcomes.

Finding "Fit" from Problem to Product
Finding "Fit" from Problem to Product


Finding Fit is about demystifying the elusive and coveted Product : Market Fit by identifying the foundational building blocks and understanding how they all fit together.
It isn’t about a step by step process or a magical formula. Rather, it’s a cyclical and ever evolving framework for the numerous complex strategic decisions that must be made on the road to build amazing products and businesses.
The Strategy Sessions
Explore the strategy sessions and deliverables that I can lead for you and your team.


MVP Prioritization
Plan and priortize features for your MVP


Product Positioning
Position your product to win in market.


Product Roadmaps
Hypothesis-driven plans designed to adapt.


User Research
User
Research
Discover unmet needs and validate with users.


Experiment Brief
Experiment
Brief
Plan for A/B tests and experiment sprints.

